May 31, 2023

Arrow Senior Living Leaders to Discuss Digital Recruiting Strategies at Argentum Senior Living Executive Conference

Category: Senior Living

Author: Shannon Novak

Hollie Walker, Vice President of Marketing, Arrow Senior Living, and Amber Moore, Regional Director of Human Resources, Arrow Senior Living, are set to join a brain trust of Senior Living thought leaders at the 2023 Argentum Senior Living Executive Conference. Their panel, titled “Digital Recruiting: Speed to Lead is Key,” will explore the strategies required to overcome today’s highly competitive job market. 

“The senior living industry is facing an unprecedented workforce shortfall and succeeding in this ‘new normal’ requires adapting to the intersection between HR and digital marketing,” said Hollie Walker. “We must prioritize the applicant’s journey while also fostering a connection with the applicant and provide multiple ways for potential employment candidates to engage with our company.” 

Arrow Senior Living, a locally owned and operated senior living provider with 29 communities across the Midwest, is renowned for its innovative tools, structured yet flexible management style, and resident-centered leadership. Amber Moore, Regional Director of Human Resources, will share best practices for digital marketing strategies, including Addressable Geofencing, Mobile Device Tracking, and more, to drive high-quality traffic for career and job applicant landing pages. 

The “Digital Recruiting: Speed to Lead” panel will take place on Tuesday, May 9th at 9:30 A.M. CST. Join Arrow Senior Living leaders and other industry thought leaders to learn how to leverage your company website for data-driven digital recruitment, capture employment candidates quickly, and gain invaluable tips and tricks for navigating today’s competitive job market. 

About Canopy 

Arrow Senior Living has formed a successful partnership with Canopy, an advertising technology company that specializes in senior living strategic campaign management. Through their partnership, Canopy has provided a range of cross-platform digital marketing solutions, including geofencing and programmatic display, which have helped Arrow Senior Living to drive high-quality traffic to their career and job applicant landing pages. Hollie Walker, Vice President of Marketing, has also been interviewed by Canopy and can be found in the link Meet Hollie Walker, Vice President of Marketing at Arrow Senior Living Management for more information on their collaboration. Canopy has also made available a white paper which details their partnership with Arrow Senior Living and the strategies used to drive quality traffic. This partnership has been instrumental in helping Arrow Senior Living to succeed in their efforts to provide a structured yet flexible digital marketing strategy. 

View the Canopy & Arrow Senior Living White Paper 

Saint Charles, Missouri-based Arrow Senior Living manages a portfolio of communities that offer varying levels of care, including independent living, assisted living, and memory care. Each and every senior living community supports residents by focusing on dignity, respect, and quality of life. The programs and amenities offered are selected to provide only the highest standard of quality and comfort.

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