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Sales & Marketing

SALES: FORGING LONG-TERM RELATIONSHIPS

By utilizing Turnaround Solutions’ The 5 Ws Method™, the sales process slows down to focus on a series of small and manageable steps, allowing the team the opportunity to make personalized and meaningful follow-ups while continually moving things forward. Our unique sales approach puts seniors in the driver’s seat to ensure they are truly empowered in their decision-making. We’re there every step of the way, lending support and providing resources but never shying away from discussing the tough topics that are often necessary in finding the best solution available. This strategy leads to greater success because the most important person is always involved in the conversation.

The Result: Together, we are able to create vibrant and high-occupancy senior living communities where residents live happy, healthy, purposeful, and fulfilled lives.

THE 5 WS

The average senior living salesperson typically views the sales process as a series of rigid steps – inquiry, tour, deposit, and move-in. Unfortunately, this process only addresses the needs of the 10% of seniors looking to make a quick move. But what about anyone needing just a bit more time to work things out? At Arrow, we view the sales process as an opportunity to help seniors and their families understand the many options available today. Through a discovery of the reasons necessitating a move, we follow a genuine and empathetic approach, one guided by understanding the emotions surrounding such a major life decision.

By problem solving with the senior and addressing individualized needs and emotions, we take the time necessary to help the 90% of inquiries most communities often reject or simply dismiss. We ask the right questions to get to the root cause of any concerns and solve for the true need at hand.

A Go-To For Community Happenings

Arrow’s Nicely News

Arrow Nicely News brings you the happiest, sweetest, kindest, and most-uplifting stories from around Arrow Senior Living communities! We sift through the dozens of great stories we get every week from our communities to bring you the cream of the crop!

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A Memory Care Podcast

Thoughtful Connections

Thoughtful Connections: A Memory Care Podcast is specifically designed to help and support families and friends with their loved ones approach to dementia offering insights, understanding, and solutions. Our Podcast aims to provide the support loved ones and caregivers might need on this often-challenging journey.

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Your Source for All Things Senior Living

Senior Living Source

Your source for real talk and tips about senior-related topics to help educate and empower seniors and their loved ones. Senior Living Source is a resource for seniors created and managed by Arrow Senior Living Management to help simplify things and offer information.

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A Speaker Series

Diversity & Inclusion

Arrow Senior Living is proud to present Arrow’s Diversity & Inclusion Speaker Series. The purpose of this series is to expand knowledge, empathy, and understanding of the broader, ever-changing world around us by creating opportunities for conversation with experts in various areas.

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MARKETING: AN APPROACH AS VARIED AS SENIORS THEMSELVES

At Arrow, we realize that no two people search for senior living in the same way. That’s why we leverage creative opportunities to spread the word about the benefits of senior living. Our strategies range from tried-and-true methods, such as print advertising, direct mail campaigns, and radio to more modern tactics, like digital advertising, social media campaigns, and email nurture. Additionally, we offer many ways to engage through our Google profiles and community websites. Talk by phone or by live chat, take a lifestyle quiz, find a community, or schedule a tour. The possibilities are truly endless. Learn more about what senior living can be at your own pace and on your terms.

Our ultimate goal is to encourage and support an early, proactive, and knowledge-based approach to finding the right fit. Senior living is about more than beautiful real estate and spacious apartments. It begins with awareness and continues through engaging content and valuable resources for every senior, friend, and family member.

We wouldn’t be who we are without

OUR PARTNERS

A Place for Mom is North America’s leading senior living advisory service, offering families personalized, no-cost guidance and access to over 14,000 senior living and care providers. WelcomeHome supports senior living and home care teams with an intuitive CRM platform that simplifies sales workflows and strengthens relationships with prospects and families. Further enhances those efforts with an AI-driven sales and marketing solution that delivers personalized, timely interactions through web chat, SMS, email, and more—helping communities boost engagement and increase move-ins. DevQ brings digital visions to life with custom web development, SEO, advertising, and full-service site management, creating high-performing websites for companies of all sizes. Rounding out the mix, Maverick Advertising specializes in digital media and location-based marketing, crafting targeted, data-driven campaigns that capture attention and drive results.

Further

Our go-to for lead engagement and increased move-ins.

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WelcomeHome

Our preferred CRM platform to simplify the sales process.

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A Place For Mom

A top senior living advisory and referral service.

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DevQ

Our preferred web development, design, and SEO agency.

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Maverick

Our go-to for digital marketing and strategic campaign management.

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“The other thing that I think is really remarkable in senior living is that for every 10 individuals that look at senior housing, or would be qualified to move to senior living, only one of them actually considers senior living. So, our penetration rate is small. Another interesting statistic is that if you were to universally increase market share by 1 percent, every community in this country would fill and have a waiting list. That’s how much impact only a 1 percent market share increase would have.”

-Stephanie R. Harris, J.D.

Arrow Senior Living communities, recognized for excellence.

Aspect Awards 2025 Gold Winner: Video or TV Campaign for LoveStruck, The Power of Storytelling Aspect Awards 2025 Gold Winner: Social Media Campaign for Silverts Adaptive x Arrow Senior Living Aspect Awards 2025 Gold Winner: Audio / Radio / Podcast Campaign for LinkedIn Live, Office Hours with Arrow Aspect Awards 2025 Gold Winner: Print,Direct Mail & Billboard Campaign for Cambridge Senior Living Aspect Awards 2025 Silver Winner: New Brand Launch for The Crestone Senior Living U.S. News 2025 Best Independent Living award badge honoring Arrow Senior Living communities for quality, lifestyle, and resident satisfaction. U.S. News 2025 Best Assisted Living award badge recognizing Arrow Senior Living communities for outstanding support and care in assisted living. U.S. News 2025 Best Memory Care award badge presented to Arrow Senior Living communities for excellence in dementia and Alzheimer’s care services. U.S. News 2025 Best Continuing Care Retirement Community award badge earned by an Arrow Senior Living community for excellence in senior care. Aspect Awards 2023 Gold Winner: New Brand Launch for The Westbury Senior Living Aspect Awards 2023 Gold Winner: Social Media Campaign for #whatseniorlivinglookslike Aspect Awards 2023 Gold Winner: Video or TV Campaign for Arrow's Nicely News Aspect Awards 2023 Silver Winner: Audio / Radio / Podcast Campaign for Arrow’s D&I Speaker Series Aspect Awards 2023 Silver Winner: Rebranding for Chestnut Hill Senior Living Renovation Aspect Awards 2024 Silver Winner: New Brand Launch for The V Living Experience Aspect Awards 2025 Gold Winner: Audio / Radio / Podcast Campaign for Thoughtful Connections, A Memory Care Podcast Aspect Awards 2024 Gold Winner: Multimedia Campaign for Arrow's 46 Days of Holiday Cheer

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Inclusion: where everyone belongs.

Arrow Senior Living Management serves and employs individuals of all faiths, regardless of race, color, gender, sexual orientation, national origin, age or handicap, except as limited by state and federal law.

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